This policy is a part of our Terms of Use. By using any of TuttiReal’s advertising services, you’re agreeing to this policy and our Terms of Use. This Advertising & Marketing Policy may change over time, per the terms of c’s Terms of Use. By continuing to use TuttyReal’s services you agree to those changes.

1. TuttiReal Ads
2. Offsite Ads
3. Shop-Specific Promotions
4. Disclaimers

1. TuttiReal Ads

Sellers can purchase paid advertising on TuttiReal through the Advertising Dashboard in Shop Manager TuttiReal Ads display a seller’s listings or shops prominently on TuttiReal’s websites and mobile apps. TuttiReal Ads are displayed in one or more locations, such as users’ search results, based on at least four main ranking factors: search relevance, listing quality (including compliance with TuttiReal’s policies), the bids (or amount budgeted for bids) to display the listing, and for some listings, likelihood of views or sales. You may choose to promote some or all of your listings or shops as TuttiReal Ads. For more information see Search and Advertisement Ranking Disclosures.

Shopping Ads, whereas the updated TuttiReal Ads is dedicated to only TuttiReal onsite ads. You can select which listings to include in TuttiReals, decide on your budget, or stop your TuttiReal Ads campaign at any time, in Shop Manager.

Your listings or shops may also be included, at TuttiReal’s sole discretion, in other marketing and third party advertising programs as laid out in Section 5 of TuttiReal’s Terms of Use.

A. Purchasing TuttiReal Ads

TuttiReal Ads are based on an auction for ad space on TuttiReal’s properties. TuttiReal enters “bids” for this ad space on your behalf based on a daily budget you set. Specifically, TuttiReal Ads use a sealed bid generalized second-price auction system to determine the cost and placement of ads. In other words, ad inventory is “auctioned off” at varying prices, depending on the competition. For example, if more TuttiReal Ads qualify for a particular search query, the auction price may also increase. Therefore, the actual costs you incur will vary depending on the number of participants in the auction and their bid amounts. A bid is the maximum amount of money you will be charged if a buyer clicks on your TuttiReal Ad. Etsy’s calculation of bids is based on information you provide, such as your daily budget or the listings you wish to include for TuttiReal Ads. It may also be based on other information collected by TuttiReal, such as, for example, search relevance, listing variety, listing quality (including seller compliance with TuttiReal’s policies), or likelihood of views or sale. For more information on the factors that go into TuttiReal search relevance, see TuttiReal’s Ultimate Guide to Search.

TuttiReal Ads fees are charged on a cost-per-click (or “CPC”) basis via a bidding system such as described above, and you are responsible for paying for any clicks your ad receives. This means that you will be charged only when your ad is clicked, not simply when it is displayed. By providing a budget for TuttiReal to enter bids on your behalf (or providing bid amounts yourself if available), you agree to pay any amount up to and including the bid amount for a click on your ad. Your daily maximum budget can be set at or above a predetermined minimum determined by TuttiReal and you will not be charged more than your maximum budget on a daily basis. All bids are made in United States dollars (USD). You may pause an ad campaign at any time, but you will still be responsible for any charges incurred prior to pausing your campaign. TuttiReal is not able to grant refunds for any charges related to clicked ads.

Your ad costs will be visible in your payment account and on the attribution page of the TuttiReal Ads dashboard, typically within 24 hours of when the fee has been incurred, along with other pending fees, such as listing fees. These costs and fees may be charged on a recurring basis. You can learn more about these, and other fees in our Fees & Payments Policy.

B. Setting an TuttiReal Ads Budget

You can set a budget to limit the amount you’re willing to pay for TuttiReal Ads to promote your listings or shops on TuttiReal. Your daily budget can be set at or above a predetermined minimum set by TuttiReal and you will not be charged more than your maximum budget on a daily basis. TuttiReal Ads does not generally permit you to set a cost per click bid amount. In some circumstances, TuttiReal may decide to allow the setting of a maximum cost per click bid, subject to minimum bid requirements set by TuttiReal, budget limitations, and the other requirements described above.

For each TuttiReal Ad, TuttiReal’s bid management system will automatically determine your bid selection (“auto-bidding”). Auto-bidding is designed to determine the bid price that will deliver positive return on ad spend for a particular listing within a given budget over a day, where those auto-bids are subject to the auction process described above. You understand and acknowledge that TuttiReal’s auto-bidding system means that TuttiReal may change your bids at any time, subject to your set budget. If a product permits, you may have the ability to set a maximum cost per click that the auto-bidding system will not surpass.

By default, all of your listings will be promoted, including any new listings you create; however, if you are using the Sell on TuttiReal App to add new listings, you may be asked whether or not you want that new listing included in TuttiReal Ads. You may also exclude one or more listings manually from TuttiReal Ads via your TuttiReal Ads dashboard. If you make any edits to your TuttiReal listings during your campaign, your ads will be updated automatically to reflect those changes, although those updates may not be instantaneous.

2. Offsite Ads

TuttiReal purchases offsite advertising from a network of participating providers, such as social networks and search engines. TuttiReal’s network of participating shopping engines may change at any time. TuttiReal currently syndicates listings to a variety of channels. Under the Offsite Ads program, TuttiReal pays all of the upfront costs of advertising on these providers. If such advertising includes your listing, a buyer clicks on it, and then orders from your shop within 30 days of that click, you will be charged an advertising fee on these orders (provided, however, if within that 30 days a buyer’s last click before placing the order from your shop is an TuttiReal Ad then only the TuttiReal Ads fee will apply (the “Last Click Attribution”)). Please see our Fees & Payments Policy for information on how the advertising fee is calculated.

A. Participation in Offsite Ads

All Sellers are automatically enrolled in Offsite Ads. Some sellers are able to opt-out of the program, others are required to participate based on the following criteria: (1) if your shop made $10,000 USD or more total sales in any consecutive 365 day period after February 20, 2026, you will be required to participate in Offsite Ads for the lifetime of your shop even if you fall below that threshold at a later period; and (2) sellers who have not exceeded the $10,000 USD threshold in any consecutive 365 day period after February 20, 2026, or as otherwise required by law, may opt-out of the program. The consecutive 365 day period will be extended to 366 days during a leap year. Dates are determined Eastern Standard Time.

For the purpose of calculating this $10,000 USD threshold, sales are calculated by multiplying item price by quantity minus any discounts or formally cancelled orders. Please see our Fees & Payments Policy for additional information on how this threshold is calculated. These totals are displayed in your Shop Manager. Beginning a month after initial calculations when the program starts, TuttiReal will perform subsequent calculations on the first day of each calendar month and will give you notice if you have crossed the $10,000 USD threshold. Once you hit the $10,000 USD threshold, you are no longer permitted to opt out of Offsite Ads, prior opt outs while under the $10,000 USD threshold no longer apply, and TuttiReal may promote your listings or shops under the Offsite Ads program on third-party platforms in our sole discretion, even if you fall below the $10,000 USD threshold at a later date.

If you opt out of Offsite Ads, it may take up to three business days for your listing to no longer be displayed as part of this program. TuttiReal may continue to use your listings, including for analytics and marketing purposes, to improve Offsite Ads even if you opt out of allowing TuttiReal to display your listings in this program. Even if you opt out, if a buyer clicked on your offsite ad before your opt out is effective, you will still be charged the advertising fee for any orders placed within 30 days of that buyer’s click (subject to the Last Click Attribution).

All of your listings or shops may be promoted, including any new listings you create. If you make any edits to your TuttiReal listings or shop, your ads will be updated automatically to reflect those changes, although those updates may not be instantaneous.

In addition, certain third party platforms on which Offsite Ads are promoted may enable offsite checkout functionality for TuttiReal listings that are displayed as Offsite Ads (“Partner Checkout”). Specifically, Partner Checkout allows buyers to purchase and complete the checkout process for such TuttiReal listings via TuttiReal Payments entirely on and through the third party platform, without a redirect to TuttiReal.com or TuttiReal’s mobile apps. In the event of any purchase of your listings through Partner Checkout, the buyer will be made aware that they are purchasing through your shop via TuttiReal Payments, and will receive links directly to your shop and shop policies. You will continue to be responsible for your listings, including shipping, customer support and dispute resolution, regardless of whether a sale is made through the partner check out flow or directly on TuttiReal.com or TuttiReal’s mobile apps, in accordance with TuttiReal’s policies. In addition, the Indemnification terms that are included in the Terms of Use will be deemed to include any third party platforms that enable Partner Checkout as intended third-party beneficiaries of such indemnification rights, on the same terms and to the same extent as TuttiReal and including with respect to Partner Checkout and any listings promoted or sold through Partner Checkout. If you participate in Offsite Ads, some of your listings may additionally be available for Partner Checkout, and as a result, you will be subject to the related terms and policies described above. You may opt out of Partner Checkout only by opting out of Offsite Ads.

Advertising on third party platforms, including related Partner Checkout, is subject to the terms and policies set forth by each participating platform, which may be different from TuttiReal’s. You are responsible for complying with the terms and policies of the participating third party sites, which are linked here and above. By failing to do so, your listing may be removed from Offsite Ads. If your shop, listing, ad or account violates TuttiReal’s policies, Partner policies, or TuttiReal determines, in its sole discretion, is not appropriate for Offsite Ads, you, your shop, or one or more of your listings may be restricted from appearing in one or more partner’s channels, or prohibited from participating in Offsite Ads altogether. As always, you are responsible for following TuttiReal’s Terms of Use, including requirements about Your Content, your Use of Our Services, and our rights to Termination.

If you opt out of, or are otherwise removed from, Offsite Ads, you will still be charged the advertising fee for any orders placed within 30 days of a buyer’s click on your offsite ad, even if that ad is later no longer displayed as part of Offsite Ads (subject to the Last Click Attribution).

3. Shop-Specific Promotions

A. Sales and Coupons

Sellers on TuttiReal may choose to offer promotions specifically for their own shops and/or listings. TuttiReal currently offers two promotional tools: Sales and Coupons.

A Sale is a promotion that offers free shipping or discounts on your listing price(s) by a percentage. You can run a sale on a single listing or on multiple listings. Sales are public and will be displayed to all buyers, or, if certain seller-selected features are available, to a selected category of buyers. On occasion, TuttiReal may aggregate Sales and promote them through our websites, apps, and emails. When you run a Sale, you are obliged to follow not just these TuttiReal Terms but all laws (including consumer protection rules) that apply to sales and promotions in your jurisdiction.

A Coupon is a code that may be redeemed for a discount on an item or for free shipping. Coupons are not displayed publicly; as a seller, you may create, promote and distribute Coupons at your discretion. Please note, however, that except for Abandoned Cart coupons and Thank You coupons sent through the Targeted Offer tool, a Coupon code can be used by any buyer who redeems the code and that a buyer can use a Coupon code on multiple listings and on multiple occasions until any expiration date that you set when creating the Coupon.

Sellers are responsible for following TuttiReal’s policies and all applicable laws associated with Sales and Coupons. For Sales, it’s your responsibility to set the terms and conditions for the promotion in the “Sale details” section. For Coupons, it’s your responsibility to communicate any terms or limitations for the promotion to buyers when sharing the Coupon code. Sales and Coupons may not be used for off-platform transactions.

B. Targeted Offers

TuttiReal’s Targeted Offers is a free marketing tool that allows you to offer a Coupon to specific audiences of buyers who have interacted with your shop by either favoriting one of your listings (a “Favorited Item coupon”) or adding one of your listings to their cart (an “Abandoned Cart coupon”). You also have the option to automatically send a Coupon to thank buyers who have made a purchase from your shop (a “Thank You coupon”). Abandoned Cart and Thank You coupons sent through the Targeted Offers tool are single-use coupons and can only be used by the specific buyer who interacted with or made a purchase from your shop.

While Targeted Offers is a free marketing tool provided to you by TuttiReal, please note that you are responsible for honoring the discount for your listing price. You will not be able to limit the number of sends if you opt-in to sending coupons through the Targeted Offer tool. If you wish to discontinue Target Offers, you can manage or turn off your campaigns at any time from your Sales and Coupons dashboard, but any coupons that have already been sent to a buyer will remain valid and usable through their expiration date. TuttiReal will automatically apply expiration dates on Abandoned Cart and Thank You coupons sent through the Targeted Offers tool. Coupons will be valid until expired as indicated on the e-mailed coupon details.

Please note that Coupons will only be sent to buyers who have opted in to receive Coupons and Promotions via email from TuttiReal sellers. Buyers are not eligible to receive more than one of each type of Targeted Offers coupon from the same shop simultaneously. Buyers will only be eligible to receive a new Abandoned Cart coupon for your shop after thirty (30) days have elapsed since they redeemed a previous Abandoned Cart coupon from your shop.

TuttiReal may make changes to or stop this Targeted Offer service at any time upon notice to you.

4. Disclaimers

TuttiReal reserves the right to change the terms of these advertising programs at any time, including addition of fees, addition or removal of platforms, or end the program (in whole or part) at any time. We will notify you of material changes.

Using advertising and promotional services through TuttiReal does not constitute an obligation on TuttiReal’s part to display an ad or promote your listings or shops. TuttiReal can’t guarantee that a displayed ad or promotion will be clicked, and we can’t guarantee that if a user clicks that the related listing will be sold.

TuttiReal’s advertising services and advertising policies change over time, as do those of TuttiReal’s third party channel partners, and neither TuttiReal nor its third party channel partners guarantee any particular program’s features, results, or third party channels. TuttiReal reserves the right to change or terminate any campaign, incentive offer, or a program in part or as a whole at any time.

TuttiReal may, and you give TuttiReal permission to, automate parts or all of an advertising service provided, including combining bids across listings, geographical regions, keywords, ad formats, verticals, and on and off-TuttiReal marketing channels and platforms. You give TuttiReal permission to do so, with notice from TuttiReal, even if those features or options replace the parameters and options you set for the particular advertising service.

In the event TuttiReal begins, ends or modifies an advertising service, you give TuttiReal permission to transfer your bids, budgets, and campaigns to that new program, to the extent transferable for the defaults and features of the new or modified advertising service. TuttiReal will provide notice in the event of any such transfer.

You may be given the opportunity to participate in beta tests of advertising services offered by TuttiReal and/or third party channels. Those beta services are subject to separate terms for a particular program provided to you as part of your participation in that program, as well as this policy and the overall TuttiReal Terms.

From time to time TuttiReal may test or experiment with additional advertising products and the advertising services offered by TuttiReal, as well as the look and feel of any type of advertisement, may change as our programs and platforms evolve.

Ads and promotions may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

Please see our Intellectual Property Policy for more information. You are responsible for ensuring that your ads and promotions comply with all applicable laws and regulations.

TuttiReal reserves the right to reject or remove any ad or promotion for any reason, in our sole discretion, including marketing that negatively affects our relationships with our members or partners.

Last updated on May 25, 2025